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EMC to sponsor major league baseball games in Japan

Thursday, 03 January 2008

TOKYO (AP) -- Data storage provider EMC Corp. announced Wednesday that it will be an official sponsor of Major League Baseball Japan in support of the 2008 season-opening series between the Boston Red Sox and the Oakland Athletics in Japan.

Hopkinton, Massachusetts-based EMC, a leader in information infrastructure solutions, has had a relationship with the Red Sox for several years and is looking to build its brand in Japan.

"We are happy to welcome EMC to the Major League Baseball family and are pleased that we are able to launch the partnership on such a grand stage in Tokyo," Paul Archey, senior vice president of MLB International, said in a statement.

The Red Sox and the A's will open the 2008 regular season with a two-game series on March 25-26 at Tokyo Dome. The two teams will tune-up for the series with exhibition games against the two most popular teams in Japan -- the Hanshin Tigers and the Yomiuri Giants -- on March 22-23, also at Tokyo Dome.

As part of the agreement, the Red Sox will wear sleeve patches featuring the EMC and "Japan 2008" logos for the four games in Japan.

MLB teams are not permitted to wear corporate logos on their uniforms but the rule will be lifted for the four games the Red Sox will play in Japan.

"EMC is the official information infrastructure provider of the Boston Red Sox and we are proud to have EMC on our uniforms during the games in Tokyo," said Red Sox president Larry Lucchino.

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