NAHA -- A woman died and two other people fell into critical condition in a blaze that burned down a sex shop here Sunday night, police said.

At about 7:35 p.m. on Sunday, a fire broke out at a sex shop on the third floor of a building in the Tsuji district of Naha, and burned down the entire floor, local police said.

Three men and six women who were in the shop at the time were rushed to a hospital. Of them, a woman in her 20s, who is believed to be an employee, was pronounced dead, while another man and woman, thought to be its manager and an employee, remain unconscious.

The shop is situated in a busy entertainment district about one kilometer northwest of the Okinawa Prefectural Government headquarters.